Privacy Policy

Liberaturs ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.liberaturs.com (the "Site") and use our services. By accessing or using the Site, you consent to the practices described herein.

1. Information We Collect

Information You Provide

• Account Information: Name, email address, and password when you create an account.
• Order Information: Billing address, shipping address, payment details (full credit/debit card numbers are processed directly by our payment processors and not stored by us), and phone number when you make a purchase.
• Communications: Content of messages when you contact us via email or contact forms.

Information Collected Automatically

When you visit the Site, we automatically collect:

• Log Data: IP address, browser type, Internet service provider, referring/exit pages, operating system, and date/time stamps.
• Cookies and Tracking Technologies: Used to operate and optimize advertising campaigns (Google Ads, Meta Ads), analyze site traffic (Google Analytics, Cloudflare Web Analytics), and remember your preferences (cart, language settings).

Information from Third Parties

• Advertising Platforms: Aggregated performance data (click-through rates, conversions) from Google and Meta.
• Payment Processors: Payment confirmation (not full financial details).
• Social Media: Interaction data from our social media pages, subject to each platform's privacy settings.

2. How We Use Your Information

• Process Transactions: Fulfill and manage orders, shipping, and after-sales service.
• Advertising and Marketing: Run remarketing campaigns on Google and Meta, optimize ad performance, create lookalike audiences, and send promotional emails (with your consent where required). You may opt out at any time.
• Improve the Site: Understand user behavior to improve functionality, design, and product offerings.
• Customer Service: Respond to inquiries, complaints, and provide support.
• Legal Compliance and Fraud Prevention: Comply with applicable laws and detect, prevent, and address fraud and security issues.

3. How We Share Your Information

We share your information only in the following circumstances:

Service Providers

• Payment processors (e.g., Airwallex, PayPal) to handle transactions securely.
• Shipping carriers — we work with international and local carriers to deliver your orders.
• Analytics and advertising partners — Google (Analytics, Ads), Meta (Facebook/Instagram), Cloudflare, Lucky Orange, and Attrify. These platforms use your data per their own privacy policies.
• Email service providers (e.g., SmartPush) to deliver transactional and marketing communications.

Other Circumstances

• Legal Reasons: When required by law or in response to valid requests by public authorities.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: For purposes not described here, only with your explicit consent.

4. Your Rights

EEA/UK Residents (GDPR)

• Access: Request a copy of your personal information.
• Rectification: Correct inaccurate or incomplete information.
• Erasure ("Right to be Forgotten"): Request deletion of your personal information, subject to certain exceptions.
• Restriction: Restrict processing in certain circumstances.
• Data Portability: Receive your information in a structured, machine-readable format.
• Object: Object to processing for direct marketing or based on legitimate interests.

California Residents (CCPA/CPRA)

• Right to Know: Request disclosure of personal information collected, sources, purposes, and third-party sharing.
• Right to Delete: Request deletion, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: We do not "sell" your personal information. You may opt out of cross-context behavioral advertising by managing cookie preferences or contacting us.
• Right to Correct: Request correction of inaccurate information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

Japan Residents (APPI)

Under Japan's Act on the Protection of Personal Information (APPI), you have the right to:

• Access: Request disclosure of your personal information.
• Correction: Request correction, addition, or deletion of inaccurate information.
• Cessation of Use: Request that we cease using or providing your information to third parties under certain circumstances.

Exercising Your Rights

Contact us at support@liberaturs.com. We may need to verify your identity before processing your request. You may designate an authorized agent to act on your behalf.

5. Cookies and Tracking Technologies

We use cookies and similar technologies (pixels, web beacons) to enhance your experience, analyze traffic, and serve targeted ads.

• Essential Cookies: Necessary for the Site to function (shopping cart, login, checkout).
• Analytics Cookies: Help us understand visitor interactions (Google Analytics, Cloudflare Web Analytics, Lucky Orange).
• Advertising Cookies: Deliver relevant ads and track performance (Google Ads, Meta Pixel, Attrify).

You can manage cookie preferences through your browser settings or industry opt-out tools:

• Google Ads Settings
• Meta Ad Preferences
• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out

Disabling cookies may affect certain Site features. By using our Site, you consent to cookies as described here. You may withdraw consent at any time.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of Internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary for the purposes collected, including compliance with legal obligations, dispute resolution, and enforcement of agreements. Order information is retained for tax and accounting purposes as required by law. Account information is retained until you close your account or request deletion, subject to legal retention requirements.

8. Children's Privacy

Our Site is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including China, the United States, and other jurisdictions where our servers and service providers are located. We take appropriate safeguards (such as Standard Contractual Clauses approved by the European Commission) to ensure adequate protection during international transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices:

• Email: support@liberaturs.com
• Website: www.liberaturs.com/pages/contact