Privacy Policy

Privacy Policy for Liberaturs

Welcome to Liberaturs ("we," "our," or "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.liberaturs.com/ (the "Site") and use our services. Please read this policy carefully. By accessing or using the Site, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

Account Information: When you create an account, we collect your name, email address, and password.
Order Information: When you make a purchase, we collect your billing address, shipping address, payment details (note that we do not store full credit/debit card numbers; they are processed directly by our payment processors), and phone number.
Communications: When you contact us via email or our contact forms, we collect the content of your messages.

B. Information Collected Automatically
When you visit the Site, we automatically collect certain information about your device and browsing actions using technologies such as:

Log Files: IP address, browser type, Internet service provider, referring/exit pages, operating system, date/time stamps.
Cookies and Similar Technologies: We use cookies and similar tracking technologies to:
- Operate and optimize our advertising campaigns, including Google Ads and Meta (Facebook/Instagram) Ads for conversion tracking and remarketing.
- Analyze site traffic and usage (e.g., Google Analytics).
- Remember your preferences, such as items in your shopping cart and language settings.
- For more information on how to manage cookies, see Section 5.

C. Information from Third Parties

Advertising Platforms: We may receive aggregated data about our advertising performance (e.g., click-through rates, conversions) from Google and Meta, which typically does not directly identify you.
Payment Processors: We receive confirmation of payment completion but not full financial details.
Social Media: If you interact with our social media pages, we may receive information about those interactions, subject to the privacy settings of the platform.

2. How We Use Your Information

We use the information we collect for the following purposes:

To Process Transactions: To fulfill and manage orders, including shipping and after-sales service.
For Advertising and Marketing:
- To run remarketing/retargeting campaigns on Google and Meta platforms to show you relevant ads based on your visits to our Site.
- To analyze and optimize our advertising campaigns and create lookalike audiences.
- To send you promotional emails, newsletters, and offers, provided you have given your consent (where required by law). You may opt out at any time.
To Improve the Site: To understand how users interact with our Site and improve its functionality, design, and product offerings.
Customer Service: To respond to your inquiries, complaints, or provide support.
Legal Compliance and Fraud Prevention: To comply with applicable laws, regulations, and legal processes, and to detect, prevent, and address fraud and security issues.

3. How We Share Your Information

We may share your information in the following circumstances:

With Service Providers: We engage trusted third parties to help us operate our business, including:
- Payment processors (e.g., Stripe, PayPal, etc.) to handle transactions securely.
- Shipping carriers (e.g., FedEx, UPS, DHL) to deliver your orders.
- Analytics and advertising partners, such as Google (including Google Analytics and Google Ads) and Meta (Facebook/Instagram). These platforms use your information to display our ads and report on their performance. Their use of your data is governed by their respective privacy policies.
For Legal Reasons: We may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., a court or government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
With Your Consent: We may share your information for other purposes not described here with your explicit consent.

4. Your Rights and Choices

Depending on your location (particularly if you are in the European Economic Area (EEA), United Kingdom, or California), you have certain rights regarding your personal information.

A. For EEA/UK Residents (GDPR)
You have the right to:

Access: Request a copy of the personal information we hold about you.
Rectification: Correct inaccurate or incomplete information.
Erasure ("Right to be Forgotten"): Request deletion of your personal information, subject to certain exceptions.
Restriction: Restrict the processing of your information in certain circumstances.
Data Portability: Receive your information in a structured, commonly used, and machine-readable format and transmit it to another controller.
Object: Object to the processing of your information for direct marketing purposes or based on our legitimate interests.

B. For California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights:

Right to Know: Request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purpose for collecting it, and the categories of third parties with whom we share it.
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: We do not "sell" your personal information for monetary consideration. However, we may "share" your information for cross-context behavioral advertising (e.g., using cookies for targeted ads). You have the right to opt out of such sharing. You can do so by managing your cookie preferences via our Cookie Consent Manager or by contacting us.
Right to Correct: Request correction of inaccurate personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

C. Exercising Your Rights
To exercise any of these rights, please contact us at support@liberaturs.com. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf.

D. Marketing Communications
You can opt out of receiving promotional emails by following the unsubscribe instructions in those emails. Even if you opt out, we may still send you non-promotional messages related to your orders or our ongoing business relationship.

E. Cookie Preferences
Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies. However, disabling cookies may affect your ability to use certain features of our Site (e.g., shopping cart). You can also manage your preferences for advertising cookies through industry opt-out tools:

Google: Google Ads Settings
Meta (Facebook): Meta Ad Preferences
Network Advertising Initiative: NAI Opt-Out
Digital Advertising Alliance: DAA Opt-Out

5. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, web beacons) to enhance your experience, analyze traffic, and serve targeted ads. For a detailed explanation of the cookies we use and their purposes, please see our [Cookie Policy] (you can link to a separate Cookie Policy page if you have one, or describe them here).

Types of Cookies We Use:

Essential Cookies: Necessary for the Site to function (e.g., shopping cart, login).
Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
Advertising Cookies: Used to deliver relevant ads and track ad performance (e.g., Google Ads, Meta Pixel).

By using our Site, you consent to the use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your browser settings or using our Cookie Consent Manager (if available).

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including to comply with legal obligations, resolve disputes, and enforce our agreements. For example:

Order information is retained for tax and accounting purposes as required by law.
Account information is retained until you close your account or request deletion, subject to legal retention requirements.

8. Children's Privacy

Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we may have collected information from a child under 16, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States, where our servers and service providers (e.g., Google, Meta) are located. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards (such as Standard Contractual Clauses approved by the European Commission) to ensure your information is adequately protected when transferred internationally.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by posting the new policy on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.